innovation – n. the act or process of introducing new ideas, devices, or methods

resolve – v. to find an answer or solution to (something) : to settle or solve (something)

deceptive -- adj. intended to make someone believe something that is not true

shareholder – n. someone who owns shares in a company or business

regulation – n. an official rule or law that says how something should be done

price-gouging – n. economics a term for when a seller increases the price of goods or services in an unreasonable or unfair way