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Fast food nation《快餐帝国》(精讲之一)



Jack: Okay, okay. There's no shortage of future slogans. Phil, what have you got?

Phil: Well, um, same store sales are up 8.4% this quarter which is just... amazing. And the increase extends across every demographic. It's "tweens," heavy users, minivan dads, even seniors. So, clearly, the Big One is not only a big hit, it is quickly becoming the flagship of our brand.

Dave: Which we'll be building on, both in the upcoming second half of our campaign and in merchandising.

Jack: Terrific. Don, what about those Little Big Ones?

Don: Well, uh, last week, you know, we did a pretty extensive focus group with some of the kids from Martin Luther King Elementary.

Jack: Yeah?

Don: And it went great. Tested 91% in the top three boxes. They loved 'em.

Jack: What is it now, eight to a bag?

Don: No, no, no. You're thinking about theItty Bittys.

Jack: Oh.

Don: No, no. We figure three Little Big Ones for each kid's meal is gonna work out about right. But we wanna do a little more testing on that as well.

Jack: How about Disney?

Don: No word yet.

Dave: Also, the PBS deal doesn't seem to be happening. Uh, apparently Burger King and McDonald's have the Teletubbies alllocked up.

Jack: Fuck 'em.

Don: That's wonderful.

Man: Yeah? You like that? That's the Barbecue Big One.

Don: Wow. Tastes like it's right off the grill.

Man: You don't think it needs… like liquid smoke or any other kind of flavorings?

Don: No. No, no, no. I think it's perfect. Let's test that.

Man: Okay. Try this one.

Don: I don't know.

Man: Yeah. These Caribbean seasonings are kind of tricky.

Don: We're calling 'em Calypso Chicken Tenders. Yeah. I think people are gonna have an expectation for, uh maybe a touch of lime?

Man: Oh, lime? Lime's easy. I just held back on the terpinoline on this to keep the flavorings subtle. But I can always go back and add more.

Don: Yeah. Why don't you try that?

Man: I'll keep working on it.


1. Tween

Also, tween, tweeny. a youngster between 9 and 12 years of age, considered too old to be a child and too young to be a teenager.

2. Big hit

Hit 可以指“成功的/热门的事物”,例如:a Broadway hit百老汇热门的戏剧。 Big hit 就更强调了这种成功性。

当hit 做动词用时,hit it big 这个俚语也可以表示“成功”,例如:Some investors hit it big on the stock market.

3. Flagship

Flagship 指的是“王牌,佼佼者”,例如:This paper is the flagship of this city’s newspaper chain.

4. Build on

这个片语的意思是“doing further work on something, add as an extension”,例如:They decided to build on an addition.

这个片语也写作build upon,它还有一个用法,相当于 base on,例如:She was building all her hopes on passing the exam.

5. Tested 91% in the top three boxes.

前文提到他们作了一次问卷调查。这句话指的是接受调查的人们对Big One 的打分。

6. Itty Bittys

Itty bitty 本身的意思是very small,这里可能是该公司的另一个品牌。

7. Lock up

The Teletubbies 一档儿童电视节目。这里的locked up 指的是Teletubbies 相关产品(比如图片,logo等)的使用权已经卖给Burger King和McDonald’s,意即当我在这两家店之一中买食物时,我会得到免费的Teletubby 玩具。这种方式同时推广了节目和快餐店。

8. Right off the grill

意思是“刚从烤肉架上拿下来”,right 这里表示“刚刚”。

9. Hold back

Hold back 这里表示“控制”,例如:I just can’t help holding back my tears.



The biggest phenomenon to hit children's television since the advent of Barney, the Teletubbies were created by producers Anne Wood and Andy Davenport, and made their televised debut on the BBC on March 30, 1997. Featuring the characters Tinky Winky, Dipsy, Laa-Laa and Po, the program was created in response to physical, social, and cognitive needs of infants and toddlers, although the show's surreal flavor, colorful imagery and hypnotic pacing also found favor among stoned twenty somethings as well. An immediate sensation in its native Britain, Teletubbies was also a ratings smash in the US as well, although Tinky Winky became the center of a media controversy in 1999 when Christian leader Jerry Falwell suggested the character was secretly gay. No, really. Despite the flap, the Teletubbies marketing machine remained in overdrive, and in addition to the usual toys and apparel there were also several officially-licensed recordings, among them 1999's Say Eh-Oh and Nursery Rhymes and Other Fun Songs!. Bedtime and Playtime Stories was issued a year later. (Jason Ankeny, All Music Guide)


Fast food nation 快餐帝国

Inspired by author Eric Schlosser's New York Times best-seller of the same name, director Richard Linklater's ensemble drama examines the health issues and social consequences of America's love affair with fast food and features an all-star cast that includes Greg Kinnear, Ethan Hawke, Kris Kristofferson, Patricia Arquette, and Luis Guzman. Mickey's is the most popular fast-food chain in America, and The Big One is the top-selling burger that put them on the map. When the higher-ups at Mickey's corporate offices learn that the frozen meat patties used to make the wildly popular burger have somehow been tainted with contaminated meat, they send marketing executive Don Henderson (Kinnear) on an urgent mission to ensure quality control and find out precisely how their product became compromised. It's a long way from the Southern California boardroom to the immigrant slaughterhouses, though, and the further Henderson works his way through the bustling feedlots and toward the ubiquitous restaurant sites that have become a staple of modern culture, the more he begins to realize just how dangerous convenience can become when it leads to blissfully ignorant complacency. (Jason Buchanan, All Movie Guide)



1. S.H.E. have been a big hit over the last three years.

2. What's this new evidence built on?

3. I am building on the relationship with my father.

Goal!《一球成名》(精讲之六)考考你 参考答案

1. Newcastle has given the ball away yet again. Into Baros. He's got a chance to shoot here. Oh, it's in. Liverpool lead. 2-1.


2. I hope they know what they're doing. It's young Santiago Munez who’s stepping up, with only seconds left to play. And he must feel that the hopes of an entire city are resting on his shoulders.