BEIJING, June 12 (Xinhua) -- Chinese State Councilor Wang Yong urged more efforts on cracking down upon intellectual property rights (IPR) infringements and counterfeit goods to protect the legitimate rights and interests of consumers and market entities.

Wang, also the chief of the leading group of the campaign against IPR infringements and counterfeits, made the remarks when attending a national meeting Wednesday.

The move aims to maintain fair market competition, protect and encourage innovation and entrepreneurship and create a sound business environment, Wang said.

Wang urged punishment on those who produce counterfeit goods and who are involved in repeated IPR infringements, adding that the cost of violating laws should be raised, and the protection of IPR should be reinforced.

Efforts should also be made to improve regulation methods and promote cross-border law enforcement cooperation so as to make great achievements on cracking down upon IPR infringements and counterfeits, Wang added.