LONDON, June 6 (Xinhua) -- Chinese Ambassador to Britain on Tuesday urged his country and Britain to promote film and TV exchanges to step up the bilateral cultural communication.

Liu Xiaoming made the comments at the London Ceremony of 2017 China-UK Film and TV Conference, where he said the film and TV exchanges between China and Britain have become a new highlight of China-UK cooperation.

"The rich cultural resources of China and Britain could be leveraged to step up the development of our creative industries," he told the audience.

The senior official also said that enhanced cultural exchanges will build a new bridge of communication between cultures.

"China-UK relationship is now at its best time in history, as evidenced by the ever-vibrant cooperation in all fields," he said. "The creative industries, the film and TV industry in particular, are fast becoming a new growth point in China-UK cooperation."

Liu called on the two sides to seize the historic opportunities, improve the mechanisms of cooperation and build new platforms.

"We should match up our strengths for win-win results," he said.