BEIJING, Jan. 5 (Xinhua) -- Senior political advisors have highlighted the need for more world-renowned Chinese brands, after a bi-weekly consultation session Tuesday.

Members of the Chinese People's Political Consultative Conference (CPPCC) National Committee agreed that brands are essential to showcasing the competitiveness and potential of a company or even a country, and that China does not have enough of them, according to a statement issued after the session, hosted by CPPCC National Committee Chairman Yu Zhengsheng.

They called on companies to be bolder in developing brands, but also noted immature market conditions and the lack of government support.

Attendees suggested more legislation to protect intellectual property rights and punish copyright infringement.