BEIJING, May 7 (Xinhua) -- China's political advisors discussed the convergence of traditional and new media on Thursday.

According to a statement issued after a consultation session presided over by Yu Zhengsheng, chairman of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), the advisors agreed that boosting media convergence is an urgent task.

Despite achievements in developing new media, Chinese media organizations still lack technology, capital and updated concepts on media convergence, said the statement.

Changes should be made in the way mass media is disseminated, and there should also be exploration of how to make new media more profitable, said the advisors, urging news agencies to strike a balance between insisting on meeting public demand and following market rules.