"If issues identified under this phase of the investigation fall outside MAF's jurisdiction, we will refer the issue to the relevant authority."

TVNZ reported Tuesday that Kiaora New Zealand International directors had apologized for the "uproar" surrounding the product.

Kiaora's New Zealand general manager Sean Xu told TVNZ they were sorry to have caused cultural offence, which the company did not intend, and they would rebrand their products to remove any Maori references.

He said the product would be redesigned "in a way that still promotes its New Zealand manufacture."

Xu told TVNZ the company only began selling New Zealand export infant formula in March. He said it met all New Zealand export regulations and was manufactured by a leading New Zealand dairy product manufacturer.

Kiaora New Zealand was not on the MAF's list of registered dairy exporters because the manufacturer was a registered exporter.

Food Contractors Ltd., a division of New Image Group, confirmed Tuesday that it was the contract manufacturer of the Heitiki- branded infant formula.

A statement from New Image said Kiaora had put the labeling and imagery on the Heitiki product, which was approved by the China Export and Inspection Quarantine Department.

"The infant formula was made for export to China," said the statement.
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