QINGDAO, Jan. 23 (Xinhua) -- Haier Group, one of the world's leading white goods and household appliance manufacturers, announced Sunday that its profit jumped 78 percent year on year in 2010.

The profit hit 6.2 billion yuan (941.8 million U.S. dollars) in 2010, said Du Fangyuan, a press office coordinator of the company.

Haier's sales revenue reached 135 billion yuan in 2010, up nine percent from a year earlier, Du said.

The growth can be attributed to the group's successful transition of business model and product innovations, Du said.

Haier Group, which is headquartered in east China's Qingdao city and has 60,000 global employees, sells its products in over 100 countries and regions around the world.