Norton spoke to reporters in a press conference following his reception by the secretary-general.
As goodwill ambassador, Norton spoke of the enormous potential given by his role to enhance the public's awareness of the impact of biodiversity loss.

"(People) don't necessarily link themselves as directly to a crisis like biodiversity loss, as much as they will to say a refugee crisis. But I think catastrophic events, such as what is happening in the Gulf with the oil spill, do highlight for people that there is an enormous ramification for human well-being to a loss of biodiversity like a fishery," said Norton.

Norton's appointment marks the UN's 2010 International Year of Biodiversity, which aims to promote the protection of biodiversity and raise awareness of its crucial importance to life on Earth.
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