audience –n. the group of people who listen to, watch or read a media performance or work

app –(application) n. a computer program designed to do a specific task or set of related or connected tasks

content –n. the ideas, facts, or images that are in a book, article, movie, etc.

location –n. a place

role –n. a part that someone or something has in a particular activity

grass-roots –adj. the ordinary people in a society or organization