trademark – n. something (such as a word) that identifies a particular company’s product and cannot be used by another company without permission

offensive – adj. causing someone to feel hurt, angry or upset; rude or insulting

derogatory – adj. expressing a low opinion of someone or something; showing a lack of respect for someone or something

refer to – phrasal verb to talk about or write about (someone or something) especially briefly; to mention (someone or something) in speech or in writing

marginalize – v. to put or keep (someone) in a powerless or unimportant position within a society or group