start-up – n. a new business

capital – n. money, property, etc., that is used to start or operate a business

critical – adj. extremely important

prioritize – v. to make (something) the most important thing in a group

venture – n. a new activity, project, business, etc., that typically involves risk

attractive – adj. having a feature or quality that people like

incentive – n. something that encourages a person to do something

entrepreneur – n. a person who starts a business and is willing to risk loss in order to make money

in-residence – n. having an official position as a writer, artist, etc., who has been chosen to live and work at a college or other institution for a period of time