consumers – n. people who buy and use goods and services

distribute – v. to choose how much of something (money) to be used for different purposes

analyze – v. to study something closely and carefully; to learn the nature and relationship of the parts of something

infer – v. to form an opinion about someone or something based on available evidence

household – adj. one or more people who live in the same home

surveys – n. studies; collecting information about a population