Chinese machinery producer Zoomlion has purchased a rice field in Hunan to launch its mechanical farming project.

Zoomlion officials have suggested they feel the agricultural sector is a new area of potential.

The company signed a deal last year for 340-million US dollars for a majority share in farm machinery maker Chery Heavy.

It's expected the Chinese agricultural machinery sector is expected to become a 65-billion US dollar a year industry.

For more on Chinese agricultural development, we're joined live by CRI Financial Commentator Cao Can.