A few tried-and-true strategies: announce the formation of a commission, launch an internal review, or appoint a respected expert to overhaul the offending department. It's also important to have a company line and stick to it. Companies that are good at crisis management make sure every public-facing employee is relentlessly on-message.

几个行之有效的策略是：宣布组建一个委员会，启动内部调查，或者任命一位受人尊敬的专家，全面审查有问题的部门。同样重要的是，制定一个公司层面的应对策略，坚持下去。善于危机管理的公司往往会确保每一位面对公众的员工都能够自始至终地遵循统一的口径。

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